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Case Study

One Crew, Built for All Four Seasons

How we replaced a templated site builder with a fast, custom-coded website and full service-and-city page architecture, so an Alpharetta crew that has designed, built, and maintained North Atlanta backyards since 2000 finally shows up in search the way it shows up in the neighborhood.

Client
4 Seasons Landscaping & Construction
Industry
Landscaping & Hardscape
Location
Alpharetta, GA
Scope
New Website + Local SEO
The Build

Hardscape to Horticulture, All in One Place

4 Seasons Landscaping's whole pitch fits in one line: "Your Yard, Built for All Four Seasons." The site leads with it over real project photography, spells out the full range from landscape design and sod through patios, retaining walls, outdoor kitchens, and pools, and puts the real 4.6-star rating right in the hero, because for a referral-built crew, proof is the product.

4 Seasons Landscaping website homepage with the headline Your Yard, Built for All Four Seasons
www.my4seasonslandscaping.com (Local Howl Build)
The Challenge

A Full-Service Crew on a Template Site

4 Seasons has designed, built, and maintained North Atlanta outdoor spaces since 2000, and the reputation shows it: a 4.6-star Google rating across 105 reviews and a client base that keeps calling the same crew back for the next project. But that reputation was living on a templated drag-and-drop site builder that never let it show.

The old build rendered its page title in the browser instead of the page source, carried only a bare-bones LocalBusiness markup with no star rating in its schema, and exposed just a handful of crawlable pages, so search engines and AI assistants saw a fraction of a full-service landscaping and hardscape business. Homeowners don't search "good landscaper," either; they search by service and by city: retaining walls in Johns Creek, outdoor kitchens in Roswell, patios in Cumming. That's the site we set out to replace.

  • Templated site builder with the page title rendered client-side, not in the source
  • Bare LocalBusiness schema with no star rating for Google or AI search to read
  • Only a handful of crawlable pages for a business with 20-plus services
  • Homeowners search by service and by city; generic pages rank for neither
  • No dedicated city pages for the North Atlanta suburbs the crew already serves
  • A 4.6-star, since-2000 reputation that the old site left almost invisible
The Solution

Service Pages, City Pages, Verified Proof

We rebuilt the site the way the crew works its territory: one page per service, one page per city, every claim verified against the real business, and structured data underneath all of it.

A Page for Every Service

Dedicated pages spanning the full range, from landscape design, sod, plantings, and drainage through patios, retaining walls, outdoor kitchens, fire features, and pools, each one answering exactly what a homeowner types into Google.

Eleven City Pages Across North Atlanta

Dedicated landing pages for Alpharetta, Johns Creek, Roswell, Cumming, Suwanee, Sandy Springs, Dunwoody, Canton, Buford, Duluth, and Dawsonville, so the crew ranks in the exact suburbs it already serves.

The Brand, Front and Center

"Your Yard, Built for All Four Seasons," the since-2000 story, the one-crew-does-it-all message from design to maintenance, and the real 4.6-star rating, all on page one instead of buried.

Verified Schema on Every Page

The real 4.6-star, 105-review Google rating and a proper LocalBusiness identity wired into valid, server-rendered JSON-LD across all 45 pages, so search engines and AI assistants read verified data, not guesses.

The Results

Built to Rank Across North Atlanta

45
Pages Launched
4.6
Star Google Rating
11
City Pages
2000
Serving Atlanta Since

A complete service-and-city architecture for a crew that has designed, built, and maintained North Atlanta outdoor spaces for more than two decades.

What Changed

The Assignment vs. The Delivery

The Assignment

  • Replace a templated site builder with a real, searchable site
  • Represent every service, landscape design to hardscape and pools
  • Show up in the North Atlanta cities the crew already serves
  • Make a 4.6-star reputation visible to Google and AI search
  • Put verified data in the source, not rendered after the fact
  • Load fast enough to hold a homeowner's attention

The Delivery

  • Fast, custom-coded 45-page build on Vercel
  • Dedicated pages for the full range of services plus an index
  • Eleven North Atlanta city pages from Alpharetta to Dawsonville
  • Real 4.6-star, 105-review rating in schema and on-page
  • Valid, server-rendered LocalBusiness JSON-LD sitewide
  • "Your Yard, Built for All Four Seasons" front and center
Built With

Engineered to Rank Like the Yards Look

A crew this meticulous in the field deserves the same standard online: fast, structured, and built so every search engine and AI assistant can find and recommend it.

Local Howl WIABVercelCustom HTML/CSSSchema.orgLocalBusiness JSON-LDLocal SEOCore Web Vitals
"Nick and his guys did a great job for us from start to finish! We had a big backyard job with drainage, patios, grading, grass and landscaping. We are completely happy with how they worked with us through the planning and all the different phases of work. We will be using them again for our front yard and do not hesitate at all in recommending them for your work!"
Steven M., five-star Google review

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