A Luxury Pool Builder, Built to Match the Work
How we moved Hearthstone off an aging WordPress template onto a fast, AI-ready custom site that finally reads like the high-end backyards Brad Renken designs.
A Site as Considered as the Backyards
Hearthstone designs custom pools and full outdoor-living environments for the Atlanta metro, led by a builder with an architectural background. We rebuilt the website to match that craft: a clean, custom site with a luxury feel, real project storytelling, and a foundation engineered to show up across Google and AI search.
High-End Work on a Generic Template
Hearthstone has built luxury pools and outdoor living spaces since 2009, with an APSP award to show for it and an owner whose architectural background drives hand-drawn concepts and photo-realistic 3D renderings. The work is genuinely high-end. The old website was not. It ran on a dated WordPress and Elementor template under a different brand name, with keyword-stuffed copy that read more like a generic contractor than a design studio.
To win design-minded buyers across Marietta, East Cobb, and the wider Atlanta metro, Hearthstone needed a site that felt as premium as its renderings: fast, clean, and structured so both Google and AI assistants could find and recommend it.
- Aging WordPress and Elementor template, slow and dated
- Old "Hearthstone Environments" brand name, not the current identity
- Keyword-stuffed copy that read generic, not luxury
- Design-studio process buried instead of led with
- Thin service-area coverage for the Atlanta metro
- APSP award and architectural credentials underplayed
- No structured data tuned for AI search engines
- Look and feel did not match the renderings buyers see
A Custom Build for a Custom Builder
We rebuilt Hearthstone on a fast custom platform, then wired it for local search. Every page leads with the design-first story and points toward one action: requesting a quote for a custom outdoor space.
Design-First Brand
The new site leads with "Custom pools, designed for how you live" and the studio process, hand-drawn concepts, photo-realistic 3D renderings, and an in-house construction team, so the brand finally reads as the luxury design firm it is.
Full Outdoor-Living Story
Dedicated coverage for luxury pools, pool renovations, outdoor kitchens, decks and pergolas, and landscaping and lighting, framing Hearthstone as a single source for a complete, cohesive backyard environment.
Atlanta-Metro Service Area
Service-area coverage for Marietta, East Cobb, Roswell, Alpharetta, Sandy Springs, Smyrna, Kennesaw, Acworth, Woodstock, Dallas, and Atlanta, targeting how affluent homeowners actually search for a pool builder near them.
AI-Ready Architecture
Built as a fast custom site with structured data and a dedicated llms.txt file, so Google, ChatGPT, and other assistants can read Hearthstone's services and service area and recommend the firm accurately.
Ranking Across the Metro
Average map-rank positions for tracked keywords across the Atlanta metro, following the platform migration and local SEO rebuild.
Before Local Howl vs. After
Before: WordPress Template
- Dated WordPress and Elementor build, slow to load
- Old "Hearthstone Environments" brand identity
- Keyword-stuffed copy that read generic
- Design process and renderings buried
- Thin service-area coverage
- No AI-search structure
After: Hearthstone Online
- Fast custom site with a luxury, design-first feel
- Current "Hearthstone Luxury Pool + Outdoors" identity
- "Custom pools, designed for how you live" front and center
- Studio process and 3D renderings showcased
- 11 Atlanta-metro cities covered
- Structured data plus llms.txt for AI search
Engineered for Local and AI Search
A luxury builder needs a site that loads fast and reads premium. Custom, structured, and built so every search engine and AI assistant can find and recommend it.
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